Sony Alpha HVL-F43AM Flash with Quick Shift Bounce

Illuminate your subjects with total control.
Wireless operation and fast recharge time.

The Sony Alpha HVL-F43AM flash unit delivers flexible lighting control for Alpha Digital SLR photographers. The innovative new Quick Shift Bounce system allows the flash to pivot 90 degrees left and right rotation; up to 150 degrees up and 8 degrees down to maintain a proper lighting position, even when shooting vertically.

The HVL-F43AM can also wirelessly control up to three groups of flashes, and Wireless Ratio Control allows you to specify luminosity ratios for each group. Additionally, the HVL-F43AM also features a guide number of 43 (at 105mm lens focal distance), 22-step manual power level settings and a fast, 2.9-second recharge time. A built-in wide panel and bounce sheet provide an even greater degree of creative control.

Key Features:

Quick Shift Bounce
The innovative "Quick Shift Bounce" system allows the HVL-F43AM to orbit 90 degrees left and right, allowing you to maintain horizontal light distribution even when shooting vertically. In addition to pivoting side-to-side, the flash unit can also tilt down 8 degrees or back 150 degrees, ensuring customers the lighting freedom they need to capture that perfect shot.

Wireless Ratio Control
Wireless Ratio Control allows users to wirelessly control up to three groups of flashes, as well as specify the luminosity ratio for each group, so they can enjoy multiple-flash lighting techniques without the need for special equipment or tedious exposure settings.

High-illumination Output
Delivers high-illumination output in a compact, lightweight body, with a guide number 43 (141 ft./43m) at ISO 100; flash head at 105mm zoom setting. (Guide number measures the illumination capability of the flash; the higher the number, the higher the light output. Tested at ISO100, 105mm).

Quick Recharge
The HVL-F43AM Flash Unit recharges approximately 55% faster than the previous Sony high-end accessory flashes at 2.9 seconds, so customers will be ready to catch the next great moment. And because it features a quiet recycle charge, there’s no whine to distract them from their subject.

Large LCD
The large, easy-to-see LCD display and intuitive button layout make it easy to configure the HVL-F43AM for a variety of shooting needs.

Slide-out Bounce
The HVL-F43AM features a slide-out bounce sheet built into the flash head, and can be used in portraits and other bounced light shots to direct light at a subject's pupils to deliver more lively expression.

Auto White Balance Compensation
Auto White Balance compensation allows for more accurate white balance in flash photography sending color temperature information from the HVL-F43AM to the camera, where it is incorporated into the camera's white balance settings.

High-Speed Synchronization
Conventional flashes only work well at shutter speeds from 1/125 to 1/250 of a second. The Sony HVL-F43AM Flash Unit provides High-Speed Synchronization mode with 22-step manual power level settings that enables flash sync with shutter speeds from 1/1 to 1/128 (auto) and 1/250 to 1/12000 (manual) of a second to catch fast-moving subjects.

Advanced Distance Integration
ADI (Advanced Distance Integration) metering enables the HVL-F43AM to work more effectively with lenses equipped with distance encoders -- combining TTL (through-the-lens) flash metering with guide number control calculated automatically according to the distance to the subject, the ambient light and the pre-flash reflectivity of the subject.

Automatic Focal Length Adjusting
The HVL-F43AM automatically adjusts flash for focal-length settings from 24mm to 105mm -- and a built-in, slide-out wide-angle panel increases wide-angle coverage from 15mm to less than 24mm.