Sony Alpha NEX E-Mount E 30mm f/3.5 Macro Lens with 16GB Card + NP-FW50 Battery + 3 UV/FLD/PL Filters + Tripod + Cleaning Kit

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Macro lens ideal for shooting detailed closed-ups of small subjects & HD video.

Boasting high contrast and minimal chromatic aberration from infinity on down to 1:1 magnification at all aperture settings, the Sony Alpha NEX E-Mount E 30mm f/3.5 Macro Lens (30mm focal length, f/3.5 maximum aperture) ensures excellent image quality throughout the entire image area. Featuring ED glass in the G4 element, chromatic aberration and color bleeding are minimized, while multi-coating throughout makes for an exceptionally clear rendering.

Direct Manual Focus mode allows you to manually override Auto Focus mode for complete creative control. And thanks to an internal stepping motor and rear-focusing design, this macro lens performs equally as well when shooting video, ensuring smooth, quiet operation and precise focus control essential for high-quality movie capture.

Key Features:

1:1 Magnification Ratio:
The Sony Alpha NEX E-Mount E 30mm f/3.5 Macro Lens has a 1:1 magnification ratio so that subjects can be captured at full size on the camera's image sensor. This makes it easy to shoot quality macro close-ups of flowers, insects, and small objects.

Aspherical/ED Glass Elements:
The Sony Alpha NEX E-Mount E 30mm f/3.5 Macro Lens offers excellent image quality throughout the entire image area, with high contrast and minimal chromatic aberration from infinity to 1:1 magnification at all aperture settings. ED glass is used for the G4 element, minimizing chromatic aberration and color bleeding as well as multi-coating throughout for exceptionally clean, clear rendering.

Smooth Manual Focusing:
An easy-grip focus ring on the lens barrel gives you a solid "hands-on" feel in manual focusing. Additionally, Direct Manual Focus (DMF) allows you to focus manually after AF lock-on without the need for any switching. This can be extremely useful in situations where AF can't lock onto the subject accurately, or when AF locks onto a point that does not match your intention. Electronic manual focus technology was originally developed for professional Sony camcorders to ensure smooth, precise focus control.

Made for Movies:
The Sony Alpha NEX E-Mount E 30mm f/3.5 Macro Lens performs equally as well when shooting video. Thanks to an internal stepping motor and rear-focusing design It has optimized video performance for smooth, quiet operation essential for high-quality movie capture. Additionally, the filter mount does not rotate during focusing for hassle-free polarized filter use.

Shoot and store more pictures at blazing-fast Class 10 speed!

More memory means more pictures, and you'll be able to store hundreds of high-quality photos and videos with this super-fast 16GB Class 10 SecureDigital High-Capacity (SDHC) memory card. SDHC features high data transfer speeds, allowing you to capture images and video faster than with a standard SD card. Now you can shoot faster, capture super-smooth digital video, and take full advantage of your camera's maximum image quality and resolution settings.

Approximate Storage Capacity (16GB):

3,276 photos (10MP JPG)

240 minutes of video (9Mbps)

4,000 songs (4MB MP3)

A spare battery is an essential accessory. No power, no pictures!

Increase your shooting capacity with this powerful NP-FW50 Lithium-ion rechargeable battery for Sony digital cameras. More powerful than your standard battery, this spare high-capacity NP-FW50 will not put constraints on how you want to shoot. Plus, this rechargeable battery is Memory Free. It can be charged at any time without harm, even if it already has a partial charge, and can be typically charged over 1000 times.

High-quality, all-glass filters at an affordable price

These lens filters are made from the finest optical glass, are ground and polished to the most practical thinness, and are heat-treated to avoid any distortion or focal shift. Each filter is subject to strict tests in order to ensure a flawless, even surface, which is essential to a quality filter and exceptional photographs.

Lens filters are one of the least expensive accessories you can use to make big changes in the way your pictures look. This particular filter kit is a combination of the three essential filters (UV, PL & FLD) no photographer should be without.

Kit Includes:

UV (Ultraviolet) Filter
A UV filter is used to reduce ultraviolet rays and produce crisp, clear photographs. UV filters are commonly used to help protect the surface of the lens from scratches, smudges, dirt and other hazards.

PL (Polarizer) Filter
A polarizer is different than most filters in that it is composed of two pieces of glass, mounted independently inside a round frame so that one can be rotated relative to the other. As it is rotated, it increasingly cuts out glare and haze. Polarizers reduce glare from water, glass, or any non-metallic surface. You can also use a polarizer filter to darken blue skies.

FLD (Fluorescent Light Correction) Filter
An FLD filter provides the perfect solution for obtaining pleasing skin tones and correct color while shooting without a flash under fluorescent lighting. This filter gives true-to-life color rendition by removing the harsh yellow-green cast ordinarily resulting from fluorescent bulbs. When shooting under natural light, a fluorescent filter dramatically increases color saturation of subjects such as sunrises and sunsets.

no filter	with UV filter		no filter	with PL filter		no filter	with FLD filter

Get increased performance and extraordinarily sharp pictures

Lightweight and sturdy, this 50-inch Compact Digital Travel Tripod is ideal for keeping your camera steady in nearly any location, allowing you to capture crisp, clear, steady images with ease. With the use of a tripod, you can freely shoot at slow shutter speeds and extreme telephoto settings, and you can compose shots with precise control for perfect portraits and group pictures.

Key Features:

• Extends to 50 inches tall, fold down to 17 inches
• 2.5 pound load capacity, weighs just over one pound
• 4-Section Aluminum Legs with Quick-Release leg locks and Non-Slip feet
• Quick-Release Photo/Video Platform
• 3-Way, 360-Degree Swivel Panhead
• Adjustable Tilt and Pan Controls
• Gearless Center Column
• Bubble Level Indicator
• Includes Nylon Carrying Case with Shoulder Strap

Keep multiple memory cards protected and organized with this durable storage wallet.

Key Features:

• Holds up to four media cards
• Mesh pockets keep it all in place
• Padded, durable and water resistant

Keep your LCD screen clean and protected from scratches

This kit contains 3 micro-thin Universal Screen Protectors that can be easily cut to size, attached and removed. Each piece protects your LCD screen from scratches and wear, and reduces glare for enhanced viewing. A squeegee card is also included to make application even easier. These screen protectors can also be used on other products including camcorders, cell phones, PDAs, handheld video games, and more.

Key Features:

• Reduces glare
• Prevents scratching, wear and accidental damage
• Helps to maintain LCD and camera warranty
• Can be trimmed to fit any size LCD screen

Essential items for the proper maintenance of your equipment

It's obvious that the cleaner the lens and camera sensor, the sharper your pictures will be. Dirt, dust, and fingerprints will degrade the image quality of even the finest optics. However, it's equally important to avoid using incorrect cleaning materials which can permanently damage your photo equipment.

This 6-piece cleaning kit contains everything you'll ever need to properly clean your lenses and digital SLR camera, including an air blower, soft brush, cleaning solution, lens tissues, cotton swabs, and a microfiber cloth. Also includes a soft carrying pouch.